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  • Ariel Young

What Is The Purpose of Your Business Venture?

Are you looking at starting a new business? Or possibly expanding what you already do? If so, understanding the purpose of your venture is key in being successful. As an entrepreneur, it’s easy to get sidetracked with shiny things and forget your purpose. That’s why it’s important to nail it down and keep it at the forefront of your mind.

So...What’s The Purpose of Your Venture?


The purpose of your business doesn’t have to be a long and drawn out description. Just a few sentences about what you want to do for customers is all you need. This isn’t necessarily a to-do list of what you offer people. Really, it is more about the heart behind what you want your customers to have at the end of the day.

For example, if you are a restaurant, your purpose is so much more than feeding people. It could be creating an atmosphere where families come to connect. Or, it could be providing people a new experience or adventure.


How Can Purpose Drive Your Business Decisions?




As mentioned before, it’s easy to get shiny object syndrome when you’re a natural-born entrepreneur. Lots of things grab your attention and you can spend all day chasing them. Defining your purpose and make sure it is always in front of you will help you know what to say no to and what to say yes to in your business.

Whether you are looking at adding new products or services, they should stay in line with your company’s purpose. Otherwise, incorporating those things into your business could cause you a lot of financial output with little return.

Now is the time to determine what purpose your venture serves and invest in yourself.

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